Campus Sampling + Canteen Integration + Digital Buzz
Brewing Daily Campus Conversations Across 30+ Colleges
Nescafé transformed from a beverage into a cultural anchor - becoming synonymous with campus breaks, conversations, and youth energy.
Nescafé wanted to embed itself into daily student routines - not just trial, but sustained consumption and cultural integration.
Strategy. Execution. Impact.
We activated 30+ colleges through:
High-volume sampling drives (coffee sachets & cups)
Canteen integration with permanent supply crates
Student-led digital buzz campaigns
Peer-driven reels showcasing "coffee moments"
We didn't just distribute coffee. We brewed conversations and culture..
Strategy. Execution. Impact.
2 Lakh+
Students engaged
50,000+
Cups distributed
1 Crore+
Digital impressions
Full
Offline branding integration
#1
Go-to campus coffee brand
2 Lakh+
Students engaged
50,000+
Cups distributed
1 Crore+
Digital impressions
Full
Offline branding integration
#1
Go-to campus coffee brand
/ FAQ's
Some Questions
For Our Client
We design on-ground activations, ambassador programs, and interactive campaigns that feel native to campus culture, ensuring authentic engagement rather than forced promotion.