Campus Activations + Influencer Marketing
Turning Campus Energy into 50,000+ App Downloads
AbhiBus became more than a travel app it became the preferred booking partner for campus travelers.
AbhiBus wanted deeper penetration among Gen Z travelers, not just awareness, but real app installs and cultural relevance inside campuses.
Strategy. Execution. Impact.
We activated 25+ colleges across India using:
On-ground campus engagement
Influencer-led storytelling (North + South mix)
Student ambassador networks
High-frequency digital amplification
We didn’t just promote an app.We embedded it into youth travel conversations.
Strategy. Execution. Impact.
50,000+
App downloads
10 Lakh+
Students reached on-ground
1 Crore+
Digital reach
40 Lakh+
Influencer views
3X
Better CPV than market average
50,000+
App downloads
10 Lakh+
Students reached on-ground
1 Crore+
Digital reach
40 Lakh+
Influencer views
3X
Better CPV than market average
/ FAQ's
Some Questions
For Our Client
We design on-ground activations, ambassador programs, and interactive campaigns that feel native to campus culture, ensuring authentic engagement rather than forced promotion.