Campus Sampling + Brand Activation + Digital Buzz
Powering 35+ Campuses with 35,000+ Cans
Monster Energy became one of the most visible and retained beverage brands across activated campuses - moving from sampling to sustained demand.
Monster Energy wanted strong campus penetration across NCR - not just visibility, but sustained product trials, canteen integration, and long-term brand recall among Gen Z.
Strategy. Execution. Impact.
We activated 35+ colleges through:
High-volume campus sampling drives
Canteen crate placements (5-15 crates per college)
Fest integrations and on-ground buzz
Student-led digital amplification
We didn't just distribute cans. We built daily consumption visibility inside campuses..
Strategy. Execution. Impact.
35,000+
Cans distributed
10 Lakh+
Students reached on-ground
1 Crore+
Digital reach
5–15
Crate supply per college canteen
#1
Most retained brand partner
35,000+
Cans distributed
10 Lakh+
Students reached on-ground
1 Crore+
Digital reach
5–15
Crate supply per college canteen
#1
Most retained brand partner
/ FAQ's
Some Questions
For Our Client
We design on-ground activations, ambassador programs, and interactive campaigns that feel native to campus culture, ensuring authentic engagement rather than forced promotion.