Product Sampling + Youth Taste Trials + Brand Introduction
Introducing a New Taste to 3,000+ Students
Polka Pop gained measurable youth feedback and early brand visibility - laying the foundation for deeper campus penetration.
Polka Pop aimed to introduce its beverage to college students - driving real taste trials and building early-stage brand recall within competitive campus environments.
Strategy. Execution. Impact.
We activated 2 NCR campuses through:
Focused on-ground sampling drives
Direct student taste feedback collection
Peer-led content creation (10+ reels/posts)
Short, high-impact activation windows
We didn't just distribute samples. We tested market acceptance in real time..
Strategy. Execution. Impact.
3,000+
Students engaged
2,500+
Product samples distributed
10+
Student-led content pieces
Full
Offline branding integration
Strong
Taste feedback & brand recall
3,000+
Students engaged
2,500+
Product samples distributed
10+
Student-led content pieces
Full
Offline branding integration
Strong
Taste feedback & brand recall
/ FAQ's
Some Questions
For Our Client
We design on-ground activations, ambassador programs, and interactive campaigns that feel native to campus culture, ensuring authentic engagement rather than forced promotion.